PROREX – ULTIMATE PREDATOR FISHING PROGRAM | MADE BY DAIWA
Concept
Do you want to catch monster size predator? If your answer is Yes, then the PROREX brand is providing you the best solution. Targeting the predator fish (pike, zander and perch), we will provide a huge range of specialized lure fishing related products, reels, rods and terminal tackle including lures.
Naming
PROREX is a brand for anglers who search his monster fish. The attitude should be PROactive to seek your monster, and PROgressive action is always needed. And the targeted fish is going to be naturally king-size fish (The word for king is REX). Here the brand name of PROREX is made with combining these meanings.
“SEEK YOUR MONSTER”
To reach monster fish and conquer them, angler has to place himself in the middle of wilderness. For some, this procedure is more important than the target’ s size itself. The predator fishing experience includes all these mentality, to make itself more satisfactory. To represent this, we have made the branding catch copy of “Seek Your Monster” with PROREX.
